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Corvette Today Podcast With Morgan Crosbie: A Canadian Perspective

Corvettes are sold all around the world.  But on this episode of CORVETTE TODAY, you'll get a Corvette perspective based upon "The Great White North.” https://podcasts.adorilabs.com/corve...oLQtcLJbiFfbrq
Morgan Crosbie is a Corvette Specialist at Finch Chevrolet in London, Ontario, Canada.  Morgan talks with your CORVETTE TODAY host, Steve Garrett, and tells you what it's like to buy and sell Corvettes in Canada.
You'll also learn about Morgan's hugely successful YouTube channel, Cars and Crosbie along with all his other social media where he posts Corvette content. Get the Canadian view of Corvette on this episode of CORVETTE TODAY!

Listen Here: https://adori.page.link/corvette-today
Website & Merchandise: www.CorvetteTodayPodcast.com
Get CORVETTE TODAY emails: https://CorvetteToday.ck.page
Watch CORVETTE TODAY on YouTube: https://www.youtube.com/channel/UCXC...SjjEXUt_UlOPPQ
Join the CORVETTE TODAY Facebook Group: https://www.facebook.com/groups/2718423201763136
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Lots Of Different C8 Buyers

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  • Lots Of Different C8 Buyers

    Exciting that the C8 has lustily wooed many new kinds of Corvette buyers. Nothing of course wrong with us retreads — for without us there never would have been a Corvette continuously over seven decades. However Corvette past demographic was slowly killing the C10’s, perhaps even the4 C9 generation without the new buyers and that demographic was aging.

    Thanbks to CrossBlogger for this article, with their thanks to MuscleCarandTrucks for obtaining the interview with GM’s Marketing Tony Johnson.

    While I am fortunate to be able to continue to afford a new Corvette every generation even though I first time retired 18 years ago, I know many who have retired and have said to me on the side, some in public Corvette club meetings. that they would have liked to buy another new Corvette but with their retirement income being (on average) 33% less than when they were working, they could not afford another new one.

    Also an indisputable and sad fact is that the previous Corvette buyers while getting older, well many of them said to me and others, “I just can not get into nor out of it any more — and why I now own an SUV.

    Thankfully the C8’s new and additional types of buyers will secure the future of the C10 and future generations of Corvettes. Personally and selfishly, I am super glad for I am getting a new C11 on my 100th birthday.

    Who are the new C8 buyers?

    Click image for larger version

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    Originally posted by MuscleCarandTrucks
    The Corvette’s New Kind of Owner is Exactly What Chevrolet Needed

    By Keith Cornett : Jun 16, 2021
    With the arrival of the mid-engine C8 Corvette, Chevrolet has been able to accomplish what some may have thought was unobtainable in the past – a new kind of Corvette owner that’s younger, wealthier, and more diverse than the buyers of previous generations.



    Not that anything was wrong with the previous owners, other than the fact that they were aging themselves out of the Corvette, and without an ample market to replace them, where would the car be today?

    Luckily, Chevrolet’s gambit with the C8 Corvette has proven to be a success as recently confirmed by Chevrolet Marketing’s Tony Johnson who was on hand at the Belle Isle reveal fo the 2022 Corvette IMSA GTLM Championship Edition.

    Our friends from MuscleCarsandTrucks.com were also at the reveal and they bring us the following from the discussion:
    “It’s definitely grown in a lot of perfect ways,” said Johnson in an interview with MC&T. “Higher household income, a younger buyer believe it or not, and a more diverse buyer. So we’ve expanded out to new markets that previous generations maybe hadn’t touched. I think the mid-engine nature and the premium interior have really positioned this as like a real supercar, not just an exotic supercar, and I think that’s what’s really leading to a lot of that. Something we’re really excited about is getting a hold of these new customers and introducing them to not just Corvette but Chevrolet as a whole.”

    The Corvette has always punched above its weight class when it comes to matching performance with the likes of Porsche, BMW, and Ferrari at a much lower cost. And while that may have been okay for bragging rights, unless you are converting the owners of those cars into customers, it’s just bragging.
    That’s been another area of success for the C8 Corvette is its ability to woo those foreign sport car customers into buying their first Chevrolets.

    “We’re seeing a lot of trade-ins coming in from Porsche, Ferrari, and some of the other exotic supercar makers, which again, I think this vehicle is primed to go after with its mid-engine layout and that premium interior,” said Johnson.
    \

    The mid-engine Corvette Stingray has clearly been a game-changer for Chevrolet. For all the awards and accolades the car has generated since it was first revealed nearly two years ago in California, these statements from Chevrolet’s Tony Johnson provide a deeper understanding of exactly how much of a grand slam home run the C8 Corvette has turned out to be.
    https://www.corvetteblogger.com/2021...erm=2021-06-16




    GBA Black; HTO Twilight/Tension interior; Z51 & Mag Ride; E60 lift; 5VM visible carbon fiber package; 5ZZ high wing; FA5 interior vis CF; ZZ3 engine appearance; 3LT; Q8T Spectra Gray Tridents; J6N Edge Red Calipers; SNG Edge Red Hashmarks; VQK Splash Guards; RCC Edge Red engine cover; VJR illuminated sill plates. Lifetime, annual contributors, and 23 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.

  • #2
    Count me among the new buyers. The C8 will be my first, and most likely not my last, new Corvette purchase.

    I can probably fit into the demographic of a Corvette buyer given my age (mid 40s), muscle car guy, owned/restored two C3s etc. but the fact remains that this is the first new Corvette or even recently built Corvette I've had.

    I'm very much looking forward to getting it in ~2 months and thinking maybe I should be considering putting my name on a C9 list now!
    On Order: 2LT Coupe, Z51, Elkhart Lake Blue, GT2 seats, Edge Red Calipers, Mag Ride, Front Lift, High Wing spoiler, R8C museum delivery.

    2000 status 5/1, 3000 on 5/4

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    • #3
      Some of us older corvette freaks are getting a C8 HTC for our 89th birthday. I sold my C2 Roadster after driving it for over 50 years thinking I would get my new C8. I ordered it on Dec. 17, 2019 and I am now Number one on my dealer's list for their first 2022.








      On Order: 2022 Torch Red HTC 3LT Dipped Natural, MRC Front Lift
      Last edited by kcclark66204; 06-23-2021, 08:18 PM.
      Torch Red 2022 3LT HTC Mag Control Front Lift Natural Dipped

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      • #4
        Originally posted by kcclark66204 View Post
        Some of us older corvette freaks are getting a C8 HTC for our 89th birthday.
        Happy early birthday! Hopefully it's still Summer up there in the KC area when you turn 89 and get your C8!
        On Order: 2LT Coupe, Z51, Elkhart Lake Blue, GT2 seats, Edge Red Calipers, Mag Ride, Front Lift, High Wing spoiler, R8C museum delivery.

        2000 status 5/1, 3000 on 5/4

        Comment


        • #5
          I'd love to see some real numbers on the ages of C8 buyers vs. C7 and earlier, and how many purchases are conquest sales from more expensive brands.
          Delivered 5/29!: Scarlet Fever 2021 2LT HTC, Red Mist Metallic Tintcoat, two-tone Natural w/ suede inserts, Mag Ride, Performance Exhaust

          Gone but not forgotten: SunKissed, 2015 2LT, 7MT, Black over Daytona Sunrise Orange Metallic, Stingray convertible

          Proud member of the Old Dominion Corvette Club: https://www.olddominioncorvetteclub.org/

          Never grow up - It's a trap.

          Comment


          • #6
            Originally posted by meyerweb View Post
            I'd love to see some real numbers on the ages of C8 buyers vs. C7 and earlier, and how many purchases are conquest sales from more expensive brands.
            From a Corvette Blogger article back in Feb: Here's the link to the full story

            Originally posted by Corvette Blogger

            ... despite the impressive performance of the seventh generation Stingray, the average Corvette customer’s age in 2019 had still climbed to 61 years old ...

            ... according to General Motors’ Steve Hill, the number of C8 Corvettes sold to Generation X customers has doubled over the C7.

            That’s great news for GM since GenX customers were born between 1965 and 1980, meaning they range in age from 41 to 56.
            On Order: 2LT Coupe, Z51, Elkhart Lake Blue, GT2 seats, Edge Red Calipers, Mag Ride, Front Lift, High Wing spoiler, R8C museum delivery.

            2000 status 5/1, 3000 on 5/4

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            • #7
              I'm definitely among the new buyer demographic. 22 years old (will be 23 by delivery). This will be my first corvette and 3rd car I've ever owned. Growing up I was more into the Camaro/Mustang looks but always respected/admired Corvettes. The C7 changed me into a Vette guy just wasn't in a position to get one. Now that I can get one used C7 Stingrays are selling for 50k+ in my area and decided at that price point I'd rather get a C8. Plus I like the way the c8 looks more.

              Comment


              • #8
                The different engine will bring different admirers. Big time.

                Comment


                • #9
                  Originally posted by SirJansport View Post
                  I'm definitely among the new buyer demographic. 22 years old (will be 23 by delivery). This will be my first corvette and 3rd car I've ever owned. Growing up I was more into the Camaro/Mustang looks but always respected/admired Corvettes. The C7 changed me into a Vette guy just wasn't in a position to get one. Now that I can get one used C7 Stingrays are selling for 50k+ in my area and decided at that price point I'd rather get a C8. Plus I like the way the c8 looks more.
                  How's your order coming along? Congrats on being able to achieve such a milestone at such a young age! I was just moving out of the barracks into my first apartment!
                  On Order: 2LT Coupe, Z51, Elkhart Lake Blue, GT2 seats, Edge Red Calipers, Mag Ride, Front Lift, High Wing spoiler, R8C museum delivery.

                  2000 status 5/1, 3000 on 5/4

                  Comment


                  • #10
                    SirJansport, we look forward to your progress to your having your C8.
                    GBA Black; HTO Twilight/Tension interior; Z51 & Mag Ride; E60 lift; 5VM visible carbon fiber package; 5ZZ high wing; FA5 interior vis CF; ZZ3 engine appearance; 3LT; Q8T Spectra Gray Tridents; J6N Edge Red Calipers; SNG Edge Red Hashmarks; VQK Splash Guards; RCC Edge Red engine cover; VJR illuminated sill plates. Lifetime, annual contributors, and 23 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.

                    Comment


                    • #11
                      Good to know I'm younger wealthier better looking this year than I was last year...


                      thanks corvette owner analysis...hehehhe...

                      everyone wants to own a c8 ...just a fabulous vehicle. Wait for the insanity to break out when the z06 hits the showrooms and streets.

                      new born babies are going to line up to own corvettes......then the ownership base will really be youthful.

                      Comment


                      • #12
                        Originally posted by Davii1775 View Post

                        How's your order coming along? Congrats on being able to achieve such a milestone at such a young age! I was just moving out of the barracks into my first apartment!
                        I'm still waiting for my allocation with Criswell. I should be a July allocation but who knows. Thank you. Definitely got very lucky. Made rank very quickly combined with a 10 month deployment and some smart investments left me in a very good position. I'll be in Washington state by the end of the year hopefully with my vette. Would love to meet some people from the forum.

                        Comment


                        • #13
                          I’ve loved Corvettes since I was in my early teens. I was fortunate enough to buy my first one (C3) at 19 years old, a C6 at around 50 and my C8 at 59. I’m glad to see GM trying to appeal to a broader demographic to keep this icon alive.
                          Torch Red; 2LT; Z51; Two Tone Adrenaline Red GT2 seats TU7/AH2; Mag Ride FE4; Front Lift E60; Engine Appearance ZZ3; Pewter Rims 5DG; Silver Center Caps RXH; Battery Protection ERI; Yellow Calipers J6E; Yellow Seat Belts 3M9

                          Comment


                          • #14
                            I've always wanted a Corvette, a long time dream, since childhood. (Child of the 60's)
                            I had one on order back in 1976, just got my first "real" job, and was planning on making it my 21st Birthday Present.
                            But, I got engaged instead.
                            Since, I have dreamed about owning one.
                            Now retired (thanks Covid), I lost a close friend early this year. He was so close to retirement and living his dreams.
                            I reflected that none of us know when our day will come. I said to my wife that I wanted to live my dream while I can, and started looking into buying a C8
                            I was a week after Chevy stopped accepting orders, I did not have faith in my (small) local Chevrolet Dealer, so I reached out to MacMulkin and have been very satisfied their service.
                            I'm on the list, and I do plan on doing the Museum Delivery. I am very excited and hopefully it will be my 67th Birthday Gift in May 2022 (after 46 years of waiting).
                            AND, I want to give a BIG Thank You to everybody on this forum, you guys are helping me make my dream come true!
                            Mike Scibetta
                            St Cloud, FL
                            Future Owner/Operator of 2022 C8 Corvette

                            Comment


                            • #15
                              I'm not sure what demographic I fall under. Was a new Corvette owner/buyer at 20 years old and have owned multiple Corvettes and generations since. I personally have seen C8 buyers from every age range.....18 to 80 !!! While there have been Corvette buyers of all ages before across multiple generations of Corvettes, this is the first single generation Corvette I have known of that appeals to all !!

                              Comment

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