Reveal: If I Were GM

[John]

As we are continuing to discuss when might the ME’s reveal be, I began to re-think the C7’s pre-reveal, tease process that GM used. Of course, there is nothing to say that the ME’s revel would be remotely the same, but maybe parts of it will be. For those who have not seen the complete C7 reveal process, here it is (ignore its title please):

https://www.midenginecorvetteforum.c...tease-progress

Can we learn anything from what was done then? Anything that could be upcoming? Perhaps as follows:

If I were GM, I would do a very similar to the two-info-presentation reveal process as they did on Oct. 12, 2012 when at Road America, when they not only shared the emblem/logo of “the next generation Corvette,” and also announced the specific location and the date of the next generation Corvette reveal (which we were then told would be the North American International Auto Show on 1.13.13).

IF that process were somewhat replicated, GM has two, soon-upcoming, opportunities to do that “two step.”

First, just 13 days from now, on September 8th, at the Corvette Race Banquet in Seaside, CA, they could share that info. At that dinner, as we see below, will be Doug Fehan, Tadge Juechter Kai Spande and Mike Bailey (Corvette Chassis Systems Engineer), and hundreds of Corvette faithful race fans. And again if the ME’s reveal were my marketing job, I would not only reveal there the next gen’s large emblem on the massive PowerPoint screen, but as each person was walking out of the room, I would hand them a 1 1/2” miniature of it. What an event momento which would be highly cherished.



BTW, those living anywhere near there, there are still registration opportunities for that dinner.

https://www.corvettemuseum.org/explore/events/

OR???

Even more similar to the C7’s process, GM could start this two step at the C7.R Petit LeMans race on October 12th.

Again if GM follows a key component of the last generation’s reveal process, once those announcements (date and location of reveal, and showing the new emblem) were made, then hopefully we see a many-step, tease video reveal program between then and the reveal itself.


Of course GM could be following a 100% different pre-reveal process this time. However, I personally doubt that we will not be seeing some same, or at least highly-similar, components.

[Ateupjoe]

John, having come too the party a little late.....how about a history lesson? How did the C4 reveal compare to the C5 to the C4? The C6 to the C5 and of course the C7 to the C6? Might be some interesting anomalies or commonalities to show a pattern?

[John]

The C6 reveals were GM gathering invited folks (though the National Corvette Museum and Michigan Corvette clubs) for a weekend in Detroit, with presentations of the car in advance, and then early, early morning of the first day of the NAIAS show, we got on buses and arrived at the COBO Center, still in the dark, went upstairs to have a presentation by the Chief Corvette Engineer immediately before the public show opened.. They were amazing times, but candidly paled to the C7 reveal experience.

The C7 reveal was magic! Also a weekend event, coordinated between GM and the National Corvette Museum, a beyond special, truly 1 of the top ten experiences in my whole life, with each of us getting gorgeous. black. reveal 1.13.13 dress shirts (still treasure mine). Next afternoon, we all went to via the three Provost buses (of course), and they took us to a building GM had bought three months earlier, the Russell Industrial Center, which they had renovated before the event, for a gathering of us NCM Museum-In-Motion event 150 folks, where we were joined by hundreds of GM credentialed press, and perhaps the best food I have ever eaten. And the most amazing, never-ending drinks for those who wanted. Here is a video of the 1.13.13 C7 reveal (though the sound quality was excellent if you were there, but sorry, not for the beginning part of this video).

The C7 ZR1 first reveal was done in Dubai, a private invite from GM to the UAE Corvette Club members. Then a second 2019 ZR1 reveal was held two weeks later in LA on November 28th, with only 70 Corvette-folk-invitees from GM, the rest a combo of 100+ GM credentialed media, and about another 200 ”LA special, mostly very young (to me) people” that someone had separately chosen and invited. Tons of drink, though the hours d’oeuvres were very, very scare (Jagmajaran, Janet C, Jack,and a few others of us quickly figured out to avoid starving, for we all had expected a full dinner as was provided for the 1.13.13 reveal and it was getting toward 8:00 PM, we deliberately re-located ourselves to the door where the servers were bringing the small trays of hours d’oeuvres out and made fast friends with them, our new BFF’s for the night), then we all went into the main room for a fun, super loud, initial electric violin/keyboard duo, then an excellent, formal ZR1 presentation by the top GM staff there (Tadge, Tom Peters, Harland Charles, and Kirk Bennion), then the informal, group,car walk around (all about a total of 2 hours long). What was one extra nice step, and I hope I nor anyone else gets in trouble for my revealing this, is that the 70 of us Corvette folks had been earlier and secretly brought into the ZR1 reveal room, where we uniquely were able to get a short initially presentation of the ZR1 by Tadge/Tom Peters/Harlan/Kirk, us walking around the car, got to ask a few short questions, then went outside to mingle with the others as if nothing had happened LOL).

The C4/C5 reveals were before my time. We are going to need help on them from other MECF members. Please....

[Frenzy36]

Awesome info John, I would absolutely love to be one of the fortunate to be able to get in on the ME Reveal.