MSRP Pricing - How long?

[69385vette]

So, I looked through the threads as best I could. I know the C8 is really hot item and will be for a while, but any opinions on how long the MSRP pricing will hold on based on the C7 release? Seeking a swami with a crystal ball

[P-Tree]

As long as people don't pay over MSRP. It truly is that simple. If the dealer won't sell at MSRP, walk away.

Unless you're talking about discounts or rebates. I wouldn't hold your breath on those for a while...

[John]

Swami here. My guess is that GM will hold this price at least through December 31st, though would on the other hand be surprised if it held any longer than the last day of February.

Note: I am no longer a teenager, so wrong now on most guesses.

[mpgxsvcd]

Swami here. My guess is that GM will hold this price at least through December 31st, though would on the other hand be surprised if it held any longer than the last day of February.

Note: I am no longer a teenager, so wrong now on most guesses.

Can you go over what happened with the original C7 pricing for those of us new to the brand and model?

[John]

If I am remembering correctly, the first price increase was during the first week of March, then another one before the start of the 2015’s. Reaching out to confirm this.

[mpgxsvcd]

If I am remembering correctly, the first price increase was during the first week of March, then another one before the start of the 2015’s. Reaching out to confirm this.

Did Chevy raise the price or dealers?

[meyerweb]

Chevy. But while MSRP went up, dealers also offered discounts. When I bought my 2015 I got almost 10% off the MSRP. Don't know how that balanced out against the price increases.

[Phil1098]

Did Chevy raise the price or dealers?

Chevrolet did. The $ above list is all the dealers business. A lot of people get twisted over dealer add (I won't pay it either), but you can't complain to Chevrolet about a dealer who asks over list. That's because MSRP is manufacturers suggested retail price. Operate word is suggested, the dealer is free to ask as little or as much as the market will bear. If the dealer is getting ten cars and he has ten customers willing to pay him $10k over to be one of the new owners, then the dealer can/will do it. MSRP is supposed to provide a fair amount of markup for the dealer from the cost he paid for it. Now the buying public in his area may very well view him as a crook, but if someone handed him the money, why wouldn't he take it? Thankfully we have quite a few reasonable and fair dealers willing to sell at list. The dealer I'm buying from is the one I worked at for over ten years, I know what this cars desirability is and so I didn't ask for 5 cents off list. I think list is a gift.

This gets down to the most basic rule in sales: A buying decision is made when the value exceeds the price. That's why I jumped so quick, the value of this car far exceeds the price, so I jumped.

[Milliwatt Rob]

Chevy. But while MSRP went up, dealers also offered discounts. When I bought my 2015 I got almost 10% off the MSRP. Don't know how that balanced out against the price increases.

My experience was I ordered a 2015 in September 2014, delivered late October 2014. I bought with a supplier discount (or maybe it was Friends and Family) and paid approx 10 percent under the MSRP then in effect.

[Strake]

I interpreted the OP's original question to mean how long will dealerships be selling the C8 at MSRP before we start seeing discounted prices. If that's the case, I would bet it will hold up at MSRP through the 2020 model year, and then slowly see discounts show up in winter of 2020 / 2021.

[mpgxsvcd]

I interpreted the OP's original question to mean how long will dealerships be selling the C8 at MSRP before we start seeing discounted prices. If that's the case, I would bet it will hold up at MSRP through the 2020 model year, and then slowly see discounts show up in winter of 2020 / 2021.

Honestly, I think the real hysteria will hit when the first cars start getting delivered. YouTubers that missed out will start offering crazy cash to grab one of the first cars. The second hand market will get to a feverish state and actually remain there for most if not all of the year.

just look at the Porsche GT3 RS cars. They still are listed for an absolutely ridiculous amount over MSRP on the used market. Now those cars are starting to cool down so they don’t sell fast anymore. However, they are listed at $200k+ so you wouldn’t expect them to sell well anyway.

i really think the C8 is going to make the market go batty. The difference being that the Chevy dealers(for the most part) aren’t going to be the ones driving the prices to ridiculous levels like with the Supra. The resellers will be the ones driving that market.

[JustOneMore]

I interpreted the OP's original question to mean how long will dealerships be selling the C8 at MSRP before we start seeing discounted prices. If that's the case, I would bet it will hold up at MSRP through the 2020 model year, and then slowly see discounts show up in winter of 2020 / 2021.

You are probably correct in discounts showing up, probably sometime in 2021, but price increases will probably offset most discounts.

[Phil1098]

Honestly, I think the real hysteria will hit when the first cars start getting delivered.

I believe this to be the most accurate statement on here. When I was selling C5s brand new, I didn't discount one for several years. This car turns the whole performance car world upside down, I mean you have to spend almost a $100k more to find a direct comparison car. The American buying public has the attention span of a flea, once these things are seen on the street, the demand is going to go up way further than right now.

[MikeC8]

The C7 Z51 package had a substantial price increase if my memory serves me right during the second year of production.

[mpgxsvcd]

I believe this to be the most accurate statement on here. When I was selling C5s brand new, I didn't discount one for several years. This car turns the whole performance car world upside down, I mean you have to spend almost a $100k more to find a direct comparison car. The American buying public has the attention span of a flea, once these things are seen on the street, the demand is going to go up way further than right now.

Several YouTubers dropped ridiculous money on new Supras this week just because they could. Several of them bought the car over list just because they wanted current content. Those YouTubers start the upward price trend and then other buyers take it to new levels.

Imagine what will happen when a car they actually want(C8) comes out. There are plenty of big YouTubers who waited to get on dealer’s lists. Getting the car in March won’t help them at all. They will need the car day 1 and they will be willing to pay for that right even if it means buying the car second hand at a traditional supercar price.

Honestly, I think the first person to take delivery will get swarmed with offers. It would be hard to pass up on double, triple, or even quadruple sticker price.