ZORA is Trademarked Everywhere

[Quinten]

A dozen minutes spent looking up trademarks can go a long way. GM has trademarked ZORA, spelt in capital letters only, in a plethora of countries worldwide. The United States, United Kingdom, European Union, China, Japan, Korea, and Australia are the most notable countries/unions in which the trademark is registered. This could very well be nothing more than a precautionary measure on GM’s part in the case that they decide to offer ZORA in International markets. However, an image(below) was included in the Chinese and Korean ZORA trademark files and it may reveal the font in which this name is represented on the vehicle and in marketing campaigns.

[John]

That is very useful Quinten, and much of it “new to me” information. Thank you, e..g,

Corvette ZORA!

Anyone with knowledge of that “type style,” know what it is called?

As to where it is going to be sold, I can not think of a better “finger in the eye” statement that GM would better love, than by selling it in every market where a competitor exotic is located. My guess is that is will be global (not a geographic area excluded like ZR1 was/is for Europe), with the ME specific designed from the beginning to meet all other parts of the worlds’ vehicle design and safety requirements.

[meyerweb]

I still think Manta Ray for the "base" ME, and Zora maybe for the high power option.

[Skank]

I would imagine the font style to emulate the current font style of the C7.

[Quinten]

I would imagine the font style to emulate the current font style of the C7.

This ZORA font does not appear to be related to any previous Corvette font, but I do think that the front-engine C8 will receive its own font that’s an evolution of the C7’s. The font becomes more advanced with each generation:

[CorvetteBlogger]

Really good info Quinten. We knew about the Australian mark and now with Japan and UK added, that makes three countries where they drive on the right side of the road. This could be an indication that the mid-engine can be built in Right-Hand-Drive as well as the traditional layout.

[CorvetteBlogger]

Chinese Trademark Search

[Quinten]

Chinese Trademark Search

Thank you for the image!
It reminds me that I actually forgot a crucial bit of information in my own trademark search. Under the description in the Chinese trademark file, it mentions “lifter”. There could be a lot of uses for that word, but I think that it may be in reference to a front end lift system.

edit: the above image also shows that GM included the words torque converter and door under the trademark. The latter may support recent rumors of ZORA having doors that open in a unique fashion. It’s interesting that they included the term torque converter in the trademark because of all of the DCT talk(ZERV himself corroborated the information). It’s possible that transmission choices have changed since the patent was registered, but ZERV from CorvetteForum did mention that a transaxle version of the new 10-speed transmission has been under development.

[John]

Fun stuff. Thanks CorvetteBlogger and Quinten for keeping the new information coming!

[CorvetteBlogger]

I have confirmed with some font gurus that this is Times New Roman. Most likely not the font that will be used for any badging.

[Quinten]

I have confirmed with some font gurus that this is Times New Roman. Most likely not the font that will be used for any badging.

That makes perfect sense, thank you for the information.

With this in mind, my best guess is that ZORA will be represented on the car using an evolution of the C7’s font. This was the original opinion of a few others, and it seems very logical after reading your post.

A quick afterthought: I don’t recall seeing a GM Zora trademark with just the Z capitalized, but it would’ve been awesome to see the his properly-written name on the car. I say this because GM could’ve used his signature as inspiration or the direct source for the “Zora” font. It would be yet another cool quirk of the car, and it would be reminiscent of the C2 Stingray badge(and wouldn’t that be another cool tribute to Mr. Arkus-Duntov!?). Attached below are images of his signature.

[John]

Good thinking and “finds’’ for us Quinten. Thank you.

[Quinten]

https://www.motor1.com/news/263120/c...-trademark-gm/

[John]

Yeah Quinten!!! Well done as we earlier noted, and super nice that a national auto media has recognized your contribution!

[Quinten]

Once small step for the forum member, one giant leap for the forum.