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2023 Corvette Info Including SR Pricing, SR 2023 Visualizer, 70th Anniversary SR/Z06 Press Release; The C8 Z06 Press Release, Order Guide & Its Visualizer Link

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Detroit News: Why now? How the C8 came to be

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  • Detroit News: Why now? How the C8 came to be

    From Harlan Charles' FB page:

    "They spelled Kirk Bennion’s name wrong and we all got promoted! Good article though" - Harlan

    https://www.detroitnews.com/story/bu...ut/1750348001/


  • #2
    When Zora tried to do it, GM would say: ‘But the (front-engine) car is doing great as it is,’” said Corvette marketing guru Harlan Charles. “The horsepower levels weren’t where they are today, and they had all these packaging challenges that they didn’t know how to solve, but we know how to solve now.

    “That’s why now is the time.”

    Comment


    • #3
      Mid-engine supercars are cool. But cool isn’t a business case. Management liked the team’s business pitch.

      “We had no ‘cool’ description in any of our presentations. It was tactical, business, functional, physics-driven,” remembers Juechter. “Here’s why it makes sense for us.”

      The C8 was on.

      Comment


      • #4
        Thanks ABorC for focusing us on a critical past decision making process.
        Z06 coming late this summer: Hypersonic Gray HTC, two tone blue interior, complete high wing/aero package. CCB’s, with every piece of visible carbon fiber available. Lifetime, annual contributors, and 24 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.

        Comment


        • #5
          Thanks ABorC. I personally feel that if GM did not make a ME at this point the Corvette would continue to dwindle with all other manufacture's Sports car Sales. The timing is right. A strong economy is supporting this and will help sales to record highs for GM in the sale of Corvettes, IMO

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