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Corvette Brand Manager, Harlan Charles Talks Everything E-Ray

Corvette Marketing & Brand Manager, Harlan Charles returns to CORVETTE TODAY with your host, Steve Garrett, to talk about the new 2024 Corvette E-Ray. ; Harlan gives us an extensive overview is this revolutionary new Corvette and give us insight never heard before about the upcoming E-Ray.
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Corvette Today News & Headlines: Late January, 2023

With the announcement of the 2024 Corvette E-Ray, your CORVETTE TODAY host Steve Garrett, and Keith Cornett from CorvetteBlogger have a lot to tell you about !!!;
Plus, we get a possible glimpse into the Corvette future with Manny Katakis from Muscle Cars & Truck with what the C9 Corvette could look like. Besides the E-Ray, here are some of the other stories Steve and Keith will discuss....
1. Corvette beats the Porsche 911 as Consumer Reports most satisfying car to own.
2. GM delivers over 9,000 Corvettes in the 4th quarter of 2022
3. Corvette Racing debuts the GT3.R on January 27th at the Rolex 24
4. The Mecum Auction at Kissimmee sells the very first Corvette Sting Ray
5. The National Corvette Museum hosts exhibits to celebrate 70 years of Corvette
All the Corvette E-Ray news you want and need plus much more on next week's CORVETTE TODAY News & Headlines show!
Listen to the podcast, watch the YouTube video, join the Facebook group, sign up for email notifications and shop in the Merchandise Store at:
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2023 Corvette Info Including E-Ray, SR & Z06 Pricing, SR & Z06 Visualizers, 70th Anniversary Info, Press Releases for SR & Z06 & Their Build & Price, Order Guides & Visualizers

E-Ray Visualizer:
Official E-Ray Press Release: https://www.midenginecorvetteforum.c...-press-release
Official GM E-Ray Pictures: https://www.midenginecorvetteforum.c...and-visualizer
+ 25 KEY E-Ray Components/Factors:
E-Ray Leaked Info/Visualizer: https://www.midenginecorvetteforum.c...tte-e-ray-leak
Z51 & Z06 GM Track Specs: https://www.midenginecorvetteforum.c...ecommendations
Z06 Order Guide:
Z06 Pricing Spreadsheet: https://www.midenginecorvetteforum.c...9Chvp%E2%80%9D
Z06 MSRP and Options Pricing: https://www.midenginecorvetteforum.c...freight-charge
2023 SR Build & Price: https://www.midenginecorvetteforum.c...up-and-running
*2023 SR & Z06 Official Owners Manual:; and,
* 2023 GM Bash Major Seminar with HQ video: https://www.midenginecorvetteforum.c...ore-bash-video
*2023 Stingray Visualizer:
*2023 Stingray (ONLY Order Guide:
*70th Anniversary Combined Press Release For SR & Z06: https://www.midenginecorvetteforum.c...iversary-model
*Z06 Press Release: https://www.midenginecorvetteforum.c...-press-release
*Z06 Reveal Pictures: https://www.midenginecorvetteforum.c...eveal-pictures
*Z06 Visualizer:
Order Guide (unofficial): https://www.midenginecorvetteforum.c...-action-center
*Z06 vs Z07 Aero Components: https://www.midenginecorvetteforum.c...s-similarities
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ME Potential Factors?

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  • ME Potential Factors?

    IF the following ME rumors are true...

    First, let’s summarize some prevalent ME rumors:

    * No manual trans on the ME (7M’s had a 22% take rate for 2018);

    * No chrome wheels (had a 18% 2018 take rate);

    * No room for two golf bags (best guess by Mike Furman is that golfers are 30% of his hundreds of new Corvette buyers annually);

    * Less overall cargo/storage capacity (completely unknown consequences, but quite a few take their Corvettes on long road trips);

    * IF pricing starts in the $70K range (the rough average of predictions), this also could be problematic, for approximately 20% of Corvettes sold have a below $70K purchase price (not counting taxes/tags).

    Put all the above together, what does this say for the ME’s purchase rate IF GM decides that there will be no more C7 after this year (and doesn’t replace it with a FE Corvette), or even if they sell C7’s next year and the year after that, do the rumors listed above cause ME purchase rate issues — especially if all of those above-cited items are true?

    Or, does GM know all this, and yet as their market studies have indicted that with a roughly $75K intro price, there will be so many “brand conquests,” so many new Corvette buyers who heretofore never considered a Corvette, that GM is confident taking that chance? Or, putting this another way, will the ME be such a positive hurricane in the market, that even if all those rumors are true, GM will be smiling next year — with the ME totally sold out months before the model year is over?

    Your thoughts please?
    Last edited by John; 08-02-2018, 06:18 PM.
    2023 Z06: Hypersonic Gray HTC, two tone blue interior, CCB’s, 3LZ, E60, and with every visible carbon fiber option order-able including wheels. Lifetime, annual contributors, and 24 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.

  • #2
    For ME, Not the car-LOL I could care less about the Chrome Wheels, I don't want a Manual, and I don't Golf, but would consider Golfing, And it's not going to be a family car so I'm sure there will be plenty of storage to accommodate enough personal items for a Road Trip. Price is going to be the HUGE DECIDING FACTOR, because if it is too out of line, There are other foreign manufacturers to purchase products from.. I truly believe GM will produce a great vehicle at a fair price and SELL!! Look at the Acura NSX in the 150K-200K price range only selling 95 cars worldwide so far this year.
    Last edited by Frenzy36; 08-02-2018, 05:29 PM.
    Rocket City Florida - 2013 427 Vert - 2015 ZO6 - 2020 Stingray


    • #3
      I suspect GM has plenty of market research to support the planned production volumes of this car. Doesn't mean they can't be wrong, but they didn't embark on what is probably a billion dollar program without a darn good idea how it will sell. Porsche sells a lot of cars at a significantly higher price.
      Delivered 5/29!: Scarlet Fever 2021 2LT HTC, Red Mist Metallic Tintcoat, two-tone Naturalw/ suede inserts, Mag Ride, Performance Exhaust, MRR 755 Gunmetal wheels

      Proud member of the Old Dominion Corvette Club:

      Never grow up - It's a trap.


      • #4
        It could be GM has decided to take the Corvette a half step or so up market. Increase per unit profitability, reduce manufacturing capacity (following plant revisions, they will be maxed out at 33k cars per year), better balancing supply/demand over what they've done in the past. To do this, they are going to need to retain sufficient numbers of repeat Corvette customers and likely increase their "conquest" sales. I have no doubt they've studied this 10 ways from Sunday and have a plan. Whether it'll play out well . . . only time will tell.
        Last edited by OnPoint; 08-04-2018, 01:37 PM.