C8 Emblem Design

[kullboys]

Why does the C8’s emblem look the way it does?

Clearly design is the key. As we believe the emblem would again be partially recessed as the C7’s is, its aero component differences
compared to the C7’s are so minuscule as to be nearly impossible to measure.

Chazcron’s latest C8 emblem-on-hood rendering:

[Frenzy36]

C7

[Bikerjulio]

Here's a noob (relatively speaking) question:

What is the symbol next to the bow tie, and what is it's significance to Corvette?

[brad66]

The symbol next to the bow tie is the fleur-de-lis which represents Louis Chevrolet's French heritage.

[Ripper]

I alway thought it looked like the Boy Scouts logo... well now that I know what it’s called (thanks brad) I was able to look it up... it is the same!

https://en.m.wikipedia.org/wiki/Fleur-de-lis

https://en.m.wikipedia.org/wiki/Fleu...is_in_Scouting

[Bikerjulio]

Thanks. I looked up M. Chevrolet in Wiki.

He was of Swiss nationality, french speaking. As for the logo, wiki has this:

On November 3, 1911, Chevrolet co-founded the Chevrolet Motor Car Company with Durant and investment partners William Little (maker of the Little automobile) and Dr. Edwin R. Campbell, son-in-law of Durant and friend of Samuel McLaughlin of the McLaughlin Car Company of Canada Ltd. The company was established in Detroit. One story tells the choosing of the company's logo as a modified Swiss cross, to honor Chevrolet's homeland.^[4] Another story tells of the Chevrolet logo as a design taken from the wallpaper of a Paris hotel room where Louis once stayed.

https://en.wikipedia.org/wiki/Louis_Chevrolet

Edit. My further reading suggests a lot of confusion around this. The stories about the invention of the original Chevrolet emblem revolve around the famous "bowtie" which Durant came up with around 1913. It seems probable that Durant had seen the "Coalettes" logo, to which the bowtie bears a strong resemblance.



My question was about the fleur-de-lys which appears to have been a later addition. The French reference is a little obscure IMO and incorrect anyway with respect to Chevrolet's nationality. I wonder how many people realise what it is.

[John]

Welcome kullboys. Glad you joined us. Here’s a little on the C8 emblem’s reveal.

https://www.midenginecorvetteforum.c...ked-out-emblem

[brad66]

A little more history of how the crossed flags came to be.




When Chevrolet was preparing their new Corvette sports car in the early '50s, the task of designing the logo fell to Chevy interior designer Robert Bartholomew. Bartholomew's design (above) featured two crossed flags: One, the checkered flag that symbolized race victory, the other, the American Stars 'n Stripes.

However, using the American flag to promote commercial products was illegal at the time, and Chevy execs reportedly decided at the last minute to nix that part of the design. (It's not clear why they waited until four days before the car's unveiling, but you can practically picture Bartholomew sitting at his drafting table going goddammit.) Bartholomew's last-minute replacement was a flag sporting both the Chevrolet logo and a fleur-de-lis, a French symbol that was reportedly part of Louis Chevrolet's family crest. (See our post on heraldry here.)

New badges were whipped up based on Bartholomew's drawings, and the Corvette debuted in 1953 at New York's Waldorf-Astoria hotel.

https://www.core77.com/posts/24297/a...s-part-1-24297

[Bikerjulio]

That makes sense. Thanks again.

[Mobius]

However, using the American flag to promote commercial products was illegal at the time...

This seems to still be a gray area in the law:

Use of the Flag in Jewelry, Commercial Products, Wearing Apparel, and Advertising The Flag Code addresses the impropriety of using the flag as an article of personal adornment, a design on items of temporary use, and item of clothing.48 The evident purpose of these suggested restraints is to limit the commercial or common usage of the flag and, thus, maintain its dignity. The 1976 amendments to the Code recognized the wearing of a flag patch or pin on the left side (near the heart) of uniforms of military personnel, firemen, policemen, and members of patriotic CRS-14 49 P.L. 94-344, § 1(16). 50 4 U.S.C. § 8(i). 51 See, United States v. Eichman, 496 U.S. 310 (1990) and Texas v. Johnson, 491 U.S. 397 (1989). 52 See, e.g., Halter v. Nebraska, 205 U.S. 34 (1907). 53 4 U.S.C. § 3. 54 See, e.g., Central Hudson Gas and Electric Co. V. PSC, 447 U.S. 557 (1980). 55 Aug. 21, 1959, 29 F.R. 6865; see 4 U.S.C. §§ 1-2. 56 P.L. 109-243. organizations.49 The Code also states that the flag should never be used for advertising purposes in any manner whatsoever.50 While wearing the colors may be in poor taste and offensive to many, it is important to remember that the Flag Code is intended as a guide to be followed on a purely voluntary basis to insure proper respect for the flag. It is, at least, questionable whether statutes placing civil or criminal penalties on the wearing of clothing bearing or resembling a flag could be constitutionally enforced in light of Supreme Court decisions in the area of flag desecration.51 In the past, the Supreme Court has held that states may restrict use of pictures of the flag on commercial products.52 There is a federal criminal prohibition on the use of the flag for advertising purposes in the District of Columbia.53 While commercial speech does not receive the full protection of the First Amendment,54 the status of these statutes and cases can not be taken for granted in light of Eichman and Johnson.

Reference: Federal Law Relating to Display of the Flag

[4U2ENV]

have a question, on the 2020 C8 Coupe with the engine off, how many logos are there?

[meyerweb]

have a question, on the 2020 C8 Coupe with the engine off, how many logos are there?

LOL. A whole lot. All of the little black "dots" on the rear window are logos. Good luck counting them.