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Pressure Of C8 Design, That Is Getting It Right

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  • Pressure Of C8 Design, That Is Getting It Right

    Michael Simcoe, General Motors' Vice President of Global Design, a position he has held since 2016, admitted after he was promoted to that position after the resignation of Ed Welburtn, that he was feeling pressure to get the next generation Corvette’s design “right.” As you he said, “you don’t be the one to blow that.”

    While an older article, interesting to re-visit it below.

    Context: Ed Welburn retired on July 1, 2016; the asthetic design of the mid engine was done, was 100% completed under Ed Welburn’s “watch.” Michael Simcoe however bear full design responsibility for the Z06 and later C8 versions.

    Originally posted by CorvetteBlogger
    New GM Design Chief Michael Simcoe Feels the Pressure on the C8 Corvette Design

    By Mitch Talley

    Jan 13, 2017
    1994
    New GM Design Chief Michael Simcoe Feels the Pressure on the C8 Corvette Design

    How would you like to be in the shoes of Michael Simcoe, the new General Motors Vice President of Global Design?

    Not only does he have to fill the rather large shoes of Ed Welburn, who retired from that chief position after an illustrious GM career that included the madly successful C7 Corvette, but now Simcoe has to follow that big hit up with the rapidly approaching C8 Corvette.

    As if that weren’t enough, rumor has it that the eighth-generation Corvette will finally be switching to a mid-engine format that’s been swirling around for decades. That change will be controversial in itself; a wrong turn in the design could be devastating to the ‘Vette’s reputation.

    While he didn’t offer any specifics to Wheels during an interview, Simcoe acknowledged the “emotional pressure” of designing an icon but also at the same time pointed out the excitement of being involved.

    “Being part of a Corvette design is very exciting for everyone involved,” he said, “and there certainly will be a next generation Corvette at some point.”

    Of course, he knows this isn’t a Camry – everyone will be looking at – and judging – their final C8 Corvette product.

    “You’re dealing with an icon that’s been successful, consistently successful, and you don’t want to be the one who blew that,” Simcoe admitted.

    Personally, we have no reason to doubt that Simcoe and his crew won’t be up to the challenge and can’t wait to see what they come up with.

    Simcoe has experience with pressure. He has deep ties to Holden and compares the current C8 project to the top secret reborn Holden Monaro with which he was intimately involved in the early 2000s.


    Source:
    Wheels Magazine via GM Authority


    https://www.corvetteblogger.com/2017...rvette-design/
    GBA Black; HTO Twilight/Tension interior; Z51 & Mag Ride; E60 lift; 5VM visible carbon fiber package; 5ZZ high wing; FA5 interior vis CF; ZZ3 engine appearance; 3LT; Q8T Spectra Gray Tridents; J6N Edge Red Calipers; SNG Edge Red Hashmarks; VQK Splash Guards; RCC Edge Red engine cover; VJR illuminated sill plates. Lifetime, annual contributors, and 23 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.

  • #2
    No guts no glory...im sure the c8 will be a huge success...

    congratulations will be in order if they ever show it to is the corvette faithful..

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    • #3
      Tons of pressure to get it right. I think they will, and then all us "old" guys can go buy one.

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      • #4
        Would be a fun - but high pressure gig. Several years ago when I got promoted to Associate General Counsel at a Fortune 25 company, I went home and told my wife I've got good news and bad news. Good news is I got a huge promotion. Bad news is, apparently I'm now in charge of everything that goes wrong. LOL.

        Yeah, if you're the guy that blows the design of a new Corvette - history will not forget (or forgive) that. The flip side is the chance to hit a home run and enjoying it when you do.

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        • #5
          Originally posted by bobbytinvab View Post
          Tons of pressure to get it right. I think they will, and then all us "old" guys can go buy one.
          I’m a very very young old guy, I’m buying my ME vette to tear up the track, and beat the very very young guys! Old age and treachery will easily beat youth and skill!
          3LT Long Beach Red , Z51, FE4 , ZZ3, Black interior ,38S red stitching, Q8T, FA5, ER1, CFX, and R8C

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          • #6
            Originally posted by Racer86 View Post

            I’m a very very young old guy, I’m buying my ME vette to tear up the track, and beat the very very young guys! Old age and treachery will easily beat youth and skill!
            I have a t-shirt that says "Youth and talent are no match for age and treachery"
            Delivered 5/29!: Scarlet Fever 2021 2LT HTC, Red Mist Metallic Tintcoat, two-tone Natural w/ suede inserts, Mag Ride, Performance Exhaust

            Gone but not forgotten: SunKissed, 2015 2LT, 7MT, Black over Daytona Sunrise Orange Metallic, Stingray convertible

            Proud member of the Old Dominion Corvette Club: https://www.olddominioncorvetteclub.org/

            Never grow up - It's a trap.

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