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A ME Corvette Is Critical To Prevent Corvette’s Extinction

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  • A ME Corvette Is Critical To Prevent Corvette’s Extinction

    The average age of a Corvette owner is now 61 (thanks kgrant for that specific info). Lacking the Corvette moving to something like this really soon, it is going to be curtains for the Corvette.


    Click image for larger version  Name:	FCDB51F9-BE3E-44B5-AC9D-65B336E9639C.jpeg Views:	1 Size:	236.5 KB ID:	23408


    When the C7 came out, it briefly lowered the average age of new Corvette buyers by attracting new, younger, brand conquests. However, not in the numbers needed for there to be a 2030+ Corvette. Why? Because as we all know the income of the average person at retirement is much less than while working. All of us know friends, fellow Corvette club members, or others who due to retirement, can no longer afford be a buyer of a new Corvette.

    True, there are other reasons why retirees might not want to buy another one, ease of getting in and out of the car, greater SUV cargo space, the
    advent of Lyft and Uber, etc., but one thing is for sure, that if on average ones’ income goes down significantly upon retirement, persons’ chances of buying a new Corvette are drastically reduced.

    Consequently, if Corvette does not succeed in massively changing the ages group who buys Corvettes during the next decade, the average age of Corvette owners will continue to climb. Attend a Corvette gathering, look around and how many do you see under 50 years old, for most Corvette functions. I have been to Corvette functions of 50+ people and not seen one person there under 50.

    Clearly, doing exactly as what has been done in the past, while wonderful, will not be sufficient to keep our Corvettes going for another 65 years, let alone even another ten years!

    We had had 65 years of only having a front engine (FE) Corvette, while it has worked wonderfully, only repeating the past does not look like it will cut it even in the near future.

    Bottom line is that I know quite a few folks in the twenties and thirties and forties who would not be found dead driving a Corvette. Not because they do not admire the car’s incredible capabilities, not because they won’t admit to themselves that it a great looking car, but because many worry about what their friends would think about their driving “ the old person’s Corvette.” Sorry, just telling it like it is, especially from candid conversations I have had with folks in that age group.

    Ask however most in that age 20-50 group, what they would think about their driving a Lamborghini, a McLaren, or an Audi R8, and they would say that they would look “cool” (or whatever this weeks replacement word would be). Sure part of it is mystique of being associated with being able to own a rich person’s car. But it is also how many who do not even own a car, but who visually look at a mid engine vehicle, and feel that the mid engine design is cool looking, and that it also conveys “I am a success.”

    Hence, why GM must at the very least embrace the addition of having a mid engine in its 2020 calendar year Corvette lineup, e.g., to avoid extinction, to avoid the Corvette becoming just like the past Allard, the MGB and the Austin Healey 3000 by the end of the next decade.

    Last edited by John; 01-17-2019, 06:38 PM.
    GBA Black; HTO Twilight/Tension interior; Z51 & Mag Ride; E60 lift; 5VM visible carbon fiber package; 5ZZ high wing; FA5 interior vis CF; ZZ3 engine appearance; 3LT; Q8T Spectra Gray Tridents; J6N Edge Red Calipers; SNG Edge Red Hashmarks; VQK Splash Guards; RCC Edge Red engine cover; VJR illuminated sill plates. Lifetime, annual contributors, and 23 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.

  • #2
    It may take an “ALL ELECTRIC” version to pull in big numbers of next gen buyers. We are in the 21st century after all.
    Black over Sky Cool Gray.....2LT.....Z51.....FE4.....E60.....

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    • #3
      The average age of corvette owners is always on the rise because corvette owners are among the most loyal to the brand, Corvette just won the award as having the most loyal ownership base.

      the corvette driving performance is so crazy its hard to go to any similiar priced sports cars...its just too disappointing an experience.

      So Once we buy we tend to keep the corvette longer as many owners only use them on sunny days or we when we do buy a new car it is yet another corvette. Its almost manical.

      thats why the corvette average owner age is rising.


      We dont tend to switch brands ...like other sports car owners.

      My better half kept insiting I at least consider a new porsche or jaguar f type. I test dove both on the same day and the porsche had a nice turn in which was cool and the jaguar f type v8 looked and sounded awesome......when all was said and done that day...getting back in to my corvette was just the better more fun driving experience...

      sure the other two brands had their fine attributes.....but the rumble and roar of the corvette, along with its targa roof and amazong performance....its hard for many corvette owners to switch brands....(not all corvette owners but many) and thats why our average age keeps rising in these studies...

      jmo
      Last edited by JB; 01-18-2019, 05:00 AM.

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      • #4
        So then when I buy my C8 will I “feel” younger.....?

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        • #5
          Yes, and you actually will look 24 years younger too.
          GBA Black; HTO Twilight/Tension interior; Z51 & Mag Ride; E60 lift; 5VM visible carbon fiber package; 5ZZ high wing; FA5 interior vis CF; ZZ3 engine appearance; 3LT; Q8T Spectra Gray Tridents; J6N Edge Red Calipers; SNG Edge Red Hashmarks; VQK Splash Guards; RCC Edge Red engine cover; VJR illuminated sill plates. Lifetime, annual contributors, and 23 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.

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          • #6
            Wow so I'll look like this, with all that stuff on my head?

            Comment


            • #7
              John, do you happen to have the average age of Porsche buyers? While I recently became a member of the +50 crowd, I think there are a few other things at play here. How many individuals in that under 40 group have the disposable cash to purchase a sports car? The other issue is a matter of practicality. Hard to justify a 2 seater when you have kids under 16 that need to have them and their friends carted around. I’m not saying I disagree with you, but I really wonder about some if these other factors. You are definitely correct that there is a certain stigma associated with a Corvette owner and that is definitely hindering sales. While a mid engine version will definitely help, I’m sure there will still be people who won’t buy one because it has a Chevy badge. Some people get stuck on the image thing and they are very difficult to change.

              My 2015 C7 is my first Corvette and I could care less what other people think. It still puts a smile on my face every time I see it and every time I drive it.
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              • #8
                Originally posted by Djnsoxfan View Post
                John, do you happen to have the average age of Porsche buyers? While I recently became a member of the +50 crowd, I think there are a few other things at play here. How many individuals in that under 40 group have the disposable cash to purchase a sports car? The other issue is a matter of practicality. Hard to justify a 2 seater when you have kids under 16 that need to have them and their friends carted around. I’m not saying I disagree with you, but I really wonder about some if these other factors. You are definitely correct that there is a certain stigma associated with a Corvette owner and that is definitely hindering sales. While a mid engine version will definitely help, I’m sure there will still be people who won’t buy one because it has a Chevy badge. Some people get stuck on the image thing and they are very difficult to change.

                My 2015 C7 is my first Corvette and I could care less what other people think. It still puts a smile on my face every time I see it and every time I drive it.
                I agree, got my first vette @ 42. Still had young kids, but had a place to store it during winter, was able to afford it, able to insure it.

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                • #9
                  I have read, but it is yet not confirm fact to me., that the average age of a Porsche buyer is 53.
                  GBA Black; HTO Twilight/Tension interior; Z51 & Mag Ride; E60 lift; 5VM visible carbon fiber package; 5ZZ high wing; FA5 interior vis CF; ZZ3 engine appearance; 3LT; Q8T Spectra Gray Tridents; J6N Edge Red Calipers; SNG Edge Red Hashmarks; VQK Splash Guards; RCC Edge Red engine cover; VJR illuminated sill plates. Lifetime, annual contributors, and 23 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.

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                  • #10
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                    Originally posted by HMDS View Post
                    So then when I buy my C8 will I “feel” younger.....?
                    Yeah id say you will. Im thinking this year is my 60th and it would make for a nice birthday present..

                    Not all of us are ready to get old just yet. I hear 60 is the new forty. Fifty is the new 30....and below that well it gets kind of blurry...

                    most guys buy minivans when they start to have kids...corvette owners are the guys who buy their spouse the cuv or minvan the new mommas want and then just go out and buy themselves a corvette ...

                    porsche guys compromise with their spouses by buying an awesome sports car with those two fake rear seats to say to their wives that they will be able to pick up the kids when needed and as the kids age these same guys just buy an m5 at some point in the future in addition to their beloved porsche..

                    i really believe porsches iconic 911 success or a small and i do mean small part is because of those two rear jump seats the husband can lie to his wife and say...sure honey...its got rear seats so I can still pick up the kids when and if needed...


                    they never do or rarely do but it does make for nice sliding in story.

                    Interestingly enough most porsche guys today are as they get older I find are buying mclarens...

                    Mclaren marketing has imo Hit a sweet spot with porsche owners...

                    could also be the booming economy,

                    as corvettes go rear mid engine with this new generation it will be interesting to see how many 911 owners convert to corvette c8s for their next new vehicle.

                    i think this new generation that pulls them in ...if not for the lack of two rear jump seats but since many have macans as dailys...or as a third vehicle....the two seat corvette could be added to their stable..

                    personaaly i still thin the corvette marketing team would do well if they offered a corvette crosstek as a sister vehicle to the two seat sports car....i bet it would lower the average age of corvette owners signifigantly ...

                    id lime to buy my better half a new corvette crosstek to replace my alfa stelvio ti sport when the time is right.
                    Last edited by JB; 01-18-2019, 05:33 AM.

                    Comment


                    • #11
                      Originally posted by John View Post
                      The average age of a Corvette owner is now 61 (thanks kgrant for that specific info). Lacking the Corvette moving to something like this really soon, it is going to be curtains for the Corvette.


                      Click image for larger version Name:	FCDB51F9-BE3E-44B5-AC9D-65B336E9639C.jpeg Views:	1 Size:	236.5 KB ID:	23408


                      When the C7 came out, it briefly lowered the average age of new Corvette buyers by attracting new, younger, brand conquests. However, not in the numbers needed for there to be a 2030+ Corvette. Why? Because as we all know the income of the average person at retirement is much less than while working. All of us know friends, fellow Corvette club members, or others who due to retirement, can no longer afford be a buyer of a new Corvette.

                      True, there are other reasons why retirees might not want to buy another one, ease of getting in and out of the car, greater SUV cargo space, the
                      advent of Lyft and Uber, etc., but one thing is for sure, that if on average ones’ income goes down significantly upon retirement, persons’ chances of buying a new Corvette are drastically reduced.

                      Consequently, if Corvette does not succeed in massively changing the ages group who buys Corvettes during the next decade, the average age of Corvette owners will continue to climb. Attend a Corvette gathering, look around and how many do you see under 50 years old, for most Corvette functions. I have been to Corvette functions of 50+ people and not seen one person there under 50.

                      Clearly, doing exactly as what has been done in the past, while wonderful, will not be sufficient to keep our Corvettes going for another 65 years, let alone even another ten years!

                      We had had 65 years of only having a front engine (FE) Corvette, while it has worked wonderfully, only repeating the past does not look like it will cut it even in the near future.

                      Bottom line is that I know quite a few folks in the twenties and thirties and forties who would not be found dead driving a Corvette. Not because they do not admire the car’s incredible capabilities, not because they won’t admit to themselves that it a great looking car, but because many worry about what their friends would think about their driving “ the old person’s Corvette.” Sorry, just telling it like it is, especially from candid conversations I have had with folks in that age group.

                      Ask however most in that age 20-50 group, what they would think about their driving a Lamborghini, a McLaren, or an Audi R8, and they would say that they would look “cool” (or whatever this weeks replacement word would be). Sure part of it is mystique of being associated with being able to own a rich person’s car. But it is also how many who do not even own a car, but who visually look at a mid engine vehicle, and feel that the mid engine design is cool looking, and that it also conveys “I am a success.”

                      Hence, why GM must at the very least embrace the addition of having a mid engine in its 2020 calendar year Corvette lineup, e.g., to avoid extinction, to avoid the Corvette becoming just like the past Allard, the MGB and the Austin Healey 3000 by the end of the next decade.
                      Human activity is a thought process that produces is own conclusion. Mental experiments is the effort to short cut it. And be waiting ahead to ambush reality with success.
                      Big companies tend to try only big things, big gambles based on penetrating forethought. Big risk. Big win. Big failures. Based on predictions
                      Along the way Corvette might try some little odd flexible things on small scale. And observe. Make a few stripped vehicles with wild power train. Produce and sell a few hundred vehicles C8s at 2500 lbs with just an engine and heater and sell at a few dollars above cost. Make C8 like a Ford GT and sell 100 and out source it to their racing partner.
                      Try stuff on a small scale and see what works. Out source it to prevent disruption of the main operations. GM has the Indy Ilmore engine can put it in a street car , out source it and call it a Corvette.
                      Bring a bunch of kid on board every 5 years and allow them to design their dream and produce it. Ask 15 year olds what they want and make some number of them.

                      Pretty simple stuff really. But big executives prefer to outsmart the market and tell the world what to like.
                      Last edited by SheepDog; 01-18-2019, 08:48 AM.

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                      • #12
                        There are brilliant young people and kid over the world and home. They will design their own Corvette if allowed.

                        Comment


                        • #13
                          The "sports car" as we know the traditional internal combustion engine is sadly coming to an end. I Do Not like it but the only constant thing in life is change. Get ready for electric sports cars. The internal combustion engine powered ones will become the exception rather than the rule and the all electric ones will even be able to out preform the traditional gasoline powered vehicles. Handwriting is on the wall. Imagine the C8 will be the last of the traditionally powered vehicles for the Corvette. For one thing the aging demographic will put in 10 years existing corvette drivers who relish the big v8 front engine vehicles in the "non driving category" and GM and the other manufacturers know this. Have to appeal to the younger generation for future sales.

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                          • #14
                            I don't know what will happen to Corvette in the next 10 years or longer. I've owned a Corvette since I was 20, and my view of the sports car world is skewed due to that fact. I don't think Porsche buyers will switch to Corvette. They see it as an inferior car. I don't agree of course, reminds me of the old Porsche/porcupine joke. The Lambo/F car/Mclaren crowd may take a look, just to see if they have to worry about anything messing up their status machines. That's not an indictment of those guys, but they live in a different world and I have been lucky enough to play in it some due to having a 308.

                            My concern with cars in general is that I don't think the majority of people see their car as definition of who they are. It's not as important to the younger crowd. They see cars/cuv/suv more as an appliance. Leasing, now subscription cars, make them more throw away, if you get my drift. I'm not sure where the auto industry goes to try and work within that.

                            With respect to age component, I remember when I bought my 89, people alluded to the mid life crisis scenario. My response was that I was not experiencing a mid life crisis, because I never grew up.

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                            • #15
                              [QUOTE=bobbytinvab;n23473]
                              My concern with cars in general is that I don't think the majority of people see their car as definition of who they are. It's not as important to the younger crowd. They see cars/cuv/suv more as an appliance. Leasing, now subscription cars, make them more throw away, if you get my drift. I'm not sure where the auto industry goes to try and work within that.

                              Agreed completely. Also, the sad reality is that the middle and even the upper middle class is rapidly shrinking in numbers....thousands of whom used to buy things like boats and Corvettes, simply can't even consider it anymore.

                              All I know for sure is that I would not enjoy leading the marketing department of any car company right now. Confusion is everywhere, with mid and long term predictions almost impossible.
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