I will be covering the Barrett Jackson September 27-29, 2018 auction in Las Vegas. If you will be there, let me know. The following pictures and article © Barrett-Jackson Written by independent automotive journalist Steve Statham
Here is one of the beauties to be sold:(remember, clicking on the image will open it full size in another window
and if you don't know how to add a picture to one of your posts, check this out https://www.midenginecorvetteforum.c...s-in-your-post )

It’s amazing how well 1930s-era Fords respond to adding by subtracting. Ford got the basics so right with these cars, with their flathead V8s, flowing lines and V-shaped grilles, but all the sharpest eyes in the customizing business start by removing and reducing detail, just letting the clean lines of the car make the statement. Less is more, whether starting with an original body or ordering a fresh one from an aftermarket supplier.
Take this Viper Red 1937 Ford Custom Roadster that will be offered at No Reserve at Barrett-Jackson’s Las Vegas auction. There was no expense spared during its creation, but rather than adding the obvious external markers of a hot rod, the builders streamlined the exterior by setting aside bumpers, door handles, hood trim and the split windshield. What’s left delivers its impact via simplicity, relying on the purity of the design.
Put this car on a lift and that “no expense spared” becomes apparent. The roadster has Air Ride Technologies’ adjustable suspension system at all four corners, with RideTech digital controls. A triangulated 4-link system works in tandem with a chrome 9-inch Ford rear end housing. The independent front suspension was built by Heidts Engineering, and employs polished tubular stainless control arms and chromed spindles. The top-shelf Wilwood brake hardware is visible through the Schott custom Tomahawk wheels.
1937 Ford Custom Roadster - interiorThe engine is a 5.7-liter Corvette LS1, with chromed EFI induction. The aluminum heads and engine dress are all polished. The engine block and 4L60E automatic have been painted to match the exterior. Headers and exhaust system are ceramic-coated.
The interior features European leather surfaces, Bentley wool carpeting, seven-gauge digital dash from Dakota Digital, and an 800-watt Pioneer 8-inch touchscreen, as well as a Bluetooth sound system, which was strictly Buck Rogers material back in 1937. Here, too, the look is clean and uncluttered, but that simplicity is packed with features. Sometimes less is more, but most of the time, more is, well … more.


Here is one of the beauties to be sold:(remember, clicking on the image will open it full size in another window

It’s amazing how well 1930s-era Fords respond to adding by subtracting. Ford got the basics so right with these cars, with their flathead V8s, flowing lines and V-shaped grilles, but all the sharpest eyes in the customizing business start by removing and reducing detail, just letting the clean lines of the car make the statement. Less is more, whether starting with an original body or ordering a fresh one from an aftermarket supplier.
Take this Viper Red 1937 Ford Custom Roadster that will be offered at No Reserve at Barrett-Jackson’s Las Vegas auction. There was no expense spared during its creation, but rather than adding the obvious external markers of a hot rod, the builders streamlined the exterior by setting aside bumpers, door handles, hood trim and the split windshield. What’s left delivers its impact via simplicity, relying on the purity of the design.
Put this car on a lift and that “no expense spared” becomes apparent. The roadster has Air Ride Technologies’ adjustable suspension system at all four corners, with RideTech digital controls. A triangulated 4-link system works in tandem with a chrome 9-inch Ford rear end housing. The independent front suspension was built by Heidts Engineering, and employs polished tubular stainless control arms and chromed spindles. The top-shelf Wilwood brake hardware is visible through the Schott custom Tomahawk wheels.
1937 Ford Custom Roadster - interiorThe engine is a 5.7-liter Corvette LS1, with chromed EFI induction. The aluminum heads and engine dress are all polished. The engine block and 4L60E automatic have been painted to match the exterior. Headers and exhaust system are ceramic-coated.
The interior features European leather surfaces, Bentley wool carpeting, seven-gauge digital dash from Dakota Digital, and an 800-watt Pioneer 8-inch touchscreen, as well as a Bluetooth sound system, which was strictly Buck Rogers material back in 1937. Here, too, the look is clean and uncluttered, but that simplicity is packed with features. Sometimes less is more, but most of the time, more is, well … more.
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