MECF_728x90_top

Collapse

Announcement

Collapse

Reveal Countdown Clock! Official 4/26 GM C8 News. Finally, 7.18.19 Orange County Reveal Location Is Announced!

See more
See less

A 30 percent sales increase because ....

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • A 30 percent sales increase because ....

    the ferrari portofino is so dam good lookimg.....(and china) wow


    https://www.carscoops.com/2019/05/fe...cord-q1-sales/

    gm would do well to restyle the alpha platrom camaro sooner rather than later to mimic the portofino and leave retro behind in the camaro as the corvette goes rear mid engine

  • #2
    I agree that the Camaro needs a complete remake. Ferrari always sells every car they can build, at a record profit. And have waiting lists, turning potential buyers away.
    GM would do well to design cars that have the passion of Ferrari’s styling. IDK if it’s possible, but it would cause sales to skyrocket.

    Comment


    • #3

      JB is on to something. And being nice about it.

      Ferrarri markets globally, right and left, front and mid, several engines, several models, restricted numbers, several segments and even offers few–of-a-kind and one-off specials. A lot of flexibility going on at Ferrari. Cosmopolitan, so to speak. ??????

      Corvette has been marketed locally. Someone suggested a left-side drive C8 and others were irritated by that suggestion. Merely Offer the suggest of both ME and FE Vette and there is fan opposition. Merely mention the possibility of a low volume and extreme “over-the-top” C8 and, at lest some, Vette folks will scald the heretic.

      The American Vette Fan! [I am one]. Are we like the husband who keeps the wife barefoot and pregnant in the kitchen boiling grits.

      The Cosmopolitan Ferrarri Fan! [ I am not one] Are they like the husband whose wife is permitted to travel the world alone and studies abroad.

      Different states of mind? A difference of Car-Coultures??? Is the C8 a beginning of change or an aberration. A slight adjustment to keep the kids from leaving town and moving to the big cities. Which is C8?

      OH I do not mean any of it for real. It's just bad poetry.

      ps: Pooching Loop.
      As to engineering and design, the Euro supercar folks pooch upon one another for talent and personnel. Porsche, Ferrari, Lamborghini, McLaren and etc "steal" one another's employees, engine specialist, designers etc. Question: Is Corvette within the supercar pooching loop? Does not a little infusion of foreign engineering blood help the supercar breed.

      Cadillac tried but regurgitated the alien. Guess not.
      Last edited by SheepDog; 05-12-2019, 09:37 AM.

      Comment


      • #4
        Originally posted by SheepDog View Post
        JB is on to something. And being nice about it.

        Ferrarri markets globally, right and left, front and mid, several engines, several models, restricted numbers, several segments and even offers few–of-a-kind and one-off specials. A lot of flexibility going on at Ferrari. Cosmopolitan, so to speak. ??????

        Corvette has been marketed locally. Someone suggested a left-side drive C8 and others were irritated by that suggestion. Merely Offer the suggest of both ME and FE Vette and there is fan opposition. Merely mention the possibility of a low volume and extreme “over-the-top” C8 and, at lest some, Vette folks will scald the heretic.

        The American Vette Fan! [I am one]. Are we like the husband who keeps the wife barefoot and pregnant in the kitchen boiling grits.

        The Cosmopolitan Ferrarri Fan! [ I am not one] Are they like the husband whose wife is permitted to travel the world alone and studies abroad.

        Different states of mind? A difference of Car-Coultures??? Is the C8 a beginning of change or an aberration. A slight adjustment to keep the kids from leaving town and moving to the big cities. Which is C8?

        OH I do not mean any of it for real. It's just bad poetry.
        Your poetry, it ain't so good
        but for thought, it is truly food


        2016 NRB Z51 M7 Coupe with 3LT Kalahari
        Is this thing getting better or am I? Both?

        Comment


        • #5
          Portafino style Camaro with all the high performance options, the ME C8 , and the Suburban/ Tahoe. All would be winners for GM. Why build anything else.
          and , forgot, the trucks.

          Comment


          • #6
            In addition to our Corvettes, we also have a Ferrari..... and my wife does 'travel the world'.... occasionally by herself!

            Hmmmm….. this is something to think about. I guess we've become 'stereotypes'.

            Comment


            • #7
              Click image for larger version

Name:	D547F3B3-3CFD-4736-AE39-EEF985493BE1.jpeg
Views:	76
Size:	152.6 KB
ID:	35965 Ahhhh yes......the mid-engine trucks! 😎
              The least we can do is wave to each other

              Comment


              • #8
                That portofino is stunning....just to get the camaro team to leave that first gen camaro retro theme would be a big step...

                the alpha platform is a stunning performer almost equal in stats to the portofino in fact...

                with corvette moving to rear mid engine proportions there will be an open space for a vehicle in concept to the protofino that regular americans can afford...

                doesnt have to have a twin turbo ferrari engine, doesnt have to have a dct gearbox, would be nice if it offered a two plus little 2 raer seats, forget the retractable hardtop of course...but styled both as a hardtop coupe and a canvas convertible...a camaro with styling similiar to the portofino would leap frog the mustang and challenger retro mobiles....

                beautiful daring designs are part of the camaro heritage....the second generation camaro as it released was often referred to as one of the most beautiful and I believe scalaletti (sp) derived designs ...

                that second generation camaro sold for many many uears as a block buster even as its styling was butchered to meet US bumper standards...

                im not suggesting copying second gen design cues..but rather the concept of emulating italian design house trends...

                today the portofino is a design silloutte (sp) that would be welcomed by americans wanting an affordable v8 manual or A10 rwd 2 plus 2 couoe or convertible.

                detail changes of course to avoid lawsuits but man o man that portofino is a beauty...

                as corvette moves to rear mid engine design proportions....this would make for an excellent repositioning of the camaro design language.



                Last edited by JB; 05-12-2019, 10:09 AM.

                Comment


                • #9
                  Originally posted by tooold2race View Post
                  In addition to our Corvettes, we also have a Ferrari..... and my wife does 'travel the world'.... occasionally by herself!

                  Hmmmm….. this is something to think about. I guess we've become 'stereotypes'.
                  You certainly are not. But manufacturers do "stereotype" for marketing. Ant to target what it perceives to be a base. But not every user will ultimately conform to the intend. And if they are successful then there is a feedback loop.


                  http://www.venturechoice.com/



                  Who Is Your Target Buyer?
                  Do you know precisely who your customers are? Do you know what type of people or businesses they are? For example, if you sell to consumers, do you have demographic information (e.g., what are their average income ranges, education, typical occupations, geographic location, family makeup, etc.) that identifies your target buyer? What about lifestyle information (e.g., hobbies, interests, recreational/entertainment activities, political beliefs, cultural practices, etc.) on your target buyer?
                  This type of information can help you in two ways. It can help you make changes to your product or service itself, to better match with what your customers are likely to want. It can also tell you how to reach your customers through advertising, promotions, etc.
                  How can you refine your understanding of your customer base? Look at the issue from two angles: miche marketing and market segmenting.
                  Niche marketing
                  The "heavy users" of your product can be thought of as a market "niche" that you should attempt to dominate. Niche marketing today means targeting, communicating with, selling, and obtaining feedback on the heaviest users of your business's products or services.
                  Picking the right segment of the market is important to achieving sufficiently large sales volume and profitability to survive and prosper as a company. The right market segment is:
                  • measurable in quantitative terms
                  • substantial enough to generate planned sales volume
                  • accessible to your company's distribution methods
                  • sensitive to planned/affordable marketing spending events
                  It is also important to examine other factors that could affect your company's success:
                  • strength of competitors to attract your niche buyers away from your products
                  • similarity of competitive products in the buyers' minds
                  • rate of new product introductions by competitors
                  • ease of entry/protectability in the market for your niche
                  Even large companies have embraced niche marketing, continuing to refine and target their product offerings to different buyer groups. As an example, Nike restaged a multi-billion dollar company that had plateaued by pursuing a segmentation strategy. Nike designed and marketed athletic shoes for each different sport, often further segmenting with specialized models within each sport (e.g., "Air Jordan" basketball shoes, and additional basketball models called "Force," represented by Charles Barkley and David Robinson, and "Flight," represented by Scottie Pippin).
                  It is also important to be able to identify and estimate the size of your target market, particularly if you're thinking about a new venture, so that you can tell if the customer base is large enough to support your business or new product idea. Remember that it's not enough that people like your business concept. There must be enough target buyers on a frequent-enough basis to sustain your company sales, spending, and profits from year to year.
                  For example, selling a product or service that people may need only once in a lifetime (e.g., an indestructible toothbrush) may not be a sustainable business, unless a large number of people need it at any given time, or everyone needs it eventually.
                  Segmenting the market
                  If the universe of all potential buyers is your "market," then the market can be divided up into sections or "segments" based on any number of factors. For example, you might divide up your customers by age group and find that you sell most of your products to people aged 18 to 34. You might divide them up by family size and find that you sell most of your products to married couples with young children.
                  Many small businesses stop there, thinking they have enough information to be able to identify and communicate with their most likely customers. However, larger companies will attempt to find out even more information about their customers' lifestyles, values, life stage, etc.
                  The key terms to know when segmenting the market are:
                  • Demographics refers to age, sex, income, education, race, martial status, size of household, geographic location, size of city, and profession.
                  • Psychographics refers to personality and emotionally based behavior linked to purchase choices; for example, whether customers are risk-takers or risk-avoiders, impulsive buyers, etc.
                  • Lifestyle refers to the collective choice of hobbies, recreational pursuits, entertainment, vacations, and other non-work time pursuits.
                  • Belief and value systems includes religious, political, nationalistic, and cultural beliefs and values.
                  • Life stage refers to chronological benchmarking of people's lives at different ages (e.g., pre-teens, teenagers, seniors, etc.).
                  Larger companies segment their markets by conducting extensive market research projects, consisting of several rounds of exploratory research:
                  1. Customer and product data collection: Researchers gather data from users of similar products on:
                  o number and timing of brand purchases;
                  o reasons for purchases;
                  o consumers' attitudes about various product attributes;
                  o importance of the product to the lifestyle of consumer;
                  o category user information (demographics, psychographics, media habits, etc.).
                  2. Factor and cluster analysis: Researchers analyze the data collected in (1) to find correlations between product purchases and other factors, as a basis for identifying actionable consumer target "clusters." Clusters are defined as "niche markets," where there are identifiable numbers of buyers or users who share the same characteristics and who can be reached by adept advertising and promotion.
                  3. Cluster identification and importance ranking: Researchers then determine
                  o whether clusters are large and viable enough to spend marketing funds on them;
                  o whether potential marketing niche clusters fit strategic company objectives; i.e., does marketing to this group fit your existing image and long-term goals.
                  What can smaller companies do to segment their markets?
                  1. Smaller companies can research secondary data sources and conduct individual interviews with key trade buyers and consumers or end users of their products and services. This is called qualitative research. Often qualitative research can be accomplished for free or little expense.
                  2. Smaller companies can also conduct informal factor and cluster analysis by:
                  o watching key competitors' marketing efforts and copying them;
                  o talking to key trade buyers about new product introductions;
                  o conducting needs analyses from qualitative research with individuals and groups.
                  3. In many cases, smaller companies have access to the same databases as large companies for estimating the sizes of market segment clusters and their importance. Some low-cost sources of external secondary data include:
                  o trade and association publications and experts;
                  o basic research publications;
                  o external measurement services;
                  o government publications.
                  4. Smaller companies can segment markets by geography, distribution, price, packaging, sizes, product life, and other tangible factors in addition to demographics and lifestyle and psychographic clustering.


                  Comment


                  • #10
                    Originally posted by tooold2race View Post
                    In addition to our Corvettes, we also have a Ferrari..... and my wife does 'travel the world'.... occasionally by herself!

                    Hmmmm….. this is something to think about. I guess we've become 'stereotypes'.
                    photo of wife or it didnt happen...

                    (kidding yet you do sound like you have an awesome wife! )

                    Nothing hotter than a beautiful girl/woman and a fast sports car!

                    (now Im just kidding but I couldnt help myself)


                    what I wouldnt give to have my wife travel the world ....by herself.....

                    Comment


                    • #11
                      Originally posted by tooold2race View Post
                      In addition to our Corvettes, we also have a Ferrari..... and my wife does 'travel the world'.... occasionally by herself!

                      Hmmmm….. this is something to think about. I guess we've become 'stereotypes'.
                      No Ferrari but we've got a C7 and my wife is heading to Galapagos. So much for "stereotypes"!

                      Comment


                      • #12
                        I wouldn't be surprised if she came back with a Ferrari! Sorry, but I'm 'off topic' again.....

                        Comment


                        • #13
                          Originally posted by tooold2race View Post
                          I wouldn't be surprised if she came back with a Ferrari! Sorry, but I'm 'off topic' again.....
                          Yes. That wouldn't surprise me either. She usually brings me back nice gifts from her travels. Although I don't think there are any Ferrari in Galapagos. Maybe her next trip to Italy!

                          Comment


                          • #14
                            Absence certainly does make the heart grow fonder...l

                            awesome wife...with or without the ferrari..

                            Comment

                            MECF_728x90_bottom

                            Collapse
                            Working...
                            X