Acura sold 170 nsx ‘s in 2018...5 sold in april...

[JB]

many auto journalists state the nsx is a good car not selling.

170 units sold in 2018 and in the month of april last year only 5 were sold ..

https://www.roadandtrack.com/new-car...il-2018-sales/

supposedly a lot of what was optional is now standard like carbon ceramic brakes...

how many years will this nsx exist?

who on the acura nsx team will get fired and when...?

[John]

Considering it was about ten years in development, that is a disaster of unmitigated proportions. Overpricing was its Achilles heal. GM has acutely followed the NSX’s pricing, etc.

[ltomn]

Considering it was about ten years in development, that is a disaster of unmitigated proportions. Overpricing was its Achilles heal. GM has acutely followed the NSX’s pricing, etc.

Please explain this further.

[C8-wannabe]

"a quick search on Cars.com reveals just nine on dealer lots at the time of writing." - how can they sell when they aren't available?

[Busa Dave]

This whole "NSX" debacle has to be a huge embarrassment for Honda. After all of the time and money poured into the development of this car they are wrapping hundred dollar bills on each one produced. They will never even get close to recovering the development and NRE costs associated with this car coupled with the fact it is as popular a sharp stick in the eye has to be not just an embarrassment as mentioned above but a colossal embarrassment.

[John]

Considering it was about ten years in development, that is a disaster of unmitigated proportions. Overpricing was its Achilles heal. GM has acutely followed the NSX’s pricing, etc.

Thank you ltomn. My comment definitely needed helped, for as written it could point in two opposite ways. What I mean was that GM is acutely/keenly/1,000% aware of Acura’s massive mistake by overpricing the NSX greatly, and by GM watching the NSX financial disaster unfold, knows that they can not, and knows that they will not do the same with the ME’s pricing.

IMO, I wonder how many hundreds of millions, perhaps approaching $1B, that Acura has lost on the NSX due to the combo of excessive decade-long development costs, and within it that time its changing its major engineering plan/execution three times, and by then further compounding the problem by its overpricing resulting in exceptionally poor sales.

[Busa Dave]

^^^^^^^^^^^^^^ LOL we posted at the same time. You are much more eloquent than I!!

[Fireeagle]

You guys have made the points I think I have posted elsewhere regarding the NSX. Having a 13 TL Special Edition and this being my 4th Acura used as a daily driver, I really know the quality and craftsmanship that goes into the Acura higher end models. Having only ever seen the NSX in person at a car show and my local Acura dealers never having one on the lot and the crazy price they are charging for it, it is easy to see that the sales figures are in the basement. I actually joked with the Acura rep at the car show that if the NSX was priced around the Corvette Z06 or GS level, I would have ordered one right there... but knowing me, I would have had to haggle the price down even more She knew I had an existing Acura and was actually a bit snippy in the way she responded.... Something like " If you're worried about the price, it's probably not the car for you."

I think this tells the story on why the NSX has been such a failure for Honda.

[Bikerjulio]

My take on the NSX is that it's a case where the engineers were allowed to run amok with insufficient management control of complexity and cost.

Steve Jobs has a great response to a hostile question at a developers conference when he talks about starting with what benefits can be given to the customer rather than sitting down with the engineers and discussing what awesome technology we have and how we can market it.

I like the clip (5 minutes) especially because he takes the question, calmly thinks about a response and turns it into a lesson of his philosophy with a concrete example of a "killer" game changer product.

Kind of opposite to what happened with the NSX.

Now lets see how the Supra does. My money is on dismal.

[meyerweb]

I actually joked with the Acura rep at the car show that if the NSX was priced around the Corvette Z06 or GS level, I would have ordered one right there... but knowing me, I would have had to haggle the price down even more She knew I had an existing Acura and was actually a bit snippy in the way she responded.... Something like " If you're worried about the price, it's probably not the car for you."

Were the NSX powered solely by and ICE, without all the added electrical costs, and priced similarly to Corvettes, I would have been interested, too.

But I think there's more than price affecting poor sales. Ferrari, after all, sells far more of models that cost far more than the NSX. But Acura doesn't have the reputation and history that Ferrari does, and even with sales as low as they are the NSX just doesn't have the same level of exclusivity of Ferrari, Lamborghini, Aston Martin, etc. The badge say "Oh, it's just an Acura," not "Wow, it's an exotic." Then there's the styling, which is about as far from stunning, or race inspired, as can be.

[SheepDog]

Were the NSX powered solely by and ICE, without all the added electrical costs, and priced similarly to Corvettes, I would have been interested, too.

But I think there's more than price affecting poor sales. Ferrari, after all, sells far more of models that cost far more than the NSX. But Acura doesn't have the reputation and history that Ferrari does, and even with sales as low as they are the NSX just doesn't have the same level of exclusivity of Ferrari, Lamborghini, Aston Martin, etc. The badge say "Oh, it's just an Acura," not "Wow, it's an exotic." Then there's the styling, which is about as far from stunning, or race inspired, as can be.

I think you are both accurate.

1. Acura NSX is a single model. The other's make several models.
2. NSX Offers no ICE. The other's all offer an ICE as the core car.
3. NSX Production is dis-continuous. The others have an history of uninterrupted production. NSX stops, sputters and starts.
4. NSX does not up date its car with tech.. The other's make regular and predictable updates and revisions. NSX did not improve the 1990 car.
5. NSX is not flexible and does not respond to the market. The other's watch the competition and actually compete point for point, for performance, and for feature.
6. NSX has refused to adjust to the current situation. Any other manufacturer, probably, would have dumped the (a.) electric, (b.) dropped 1000 lbs of weight and reduced price $90K and added a 500/600HP ICE. Or at least offered an ICE base alternative as a base entry level car.
7. NSX has attempted to redefine the segment. The other's accept the segment formula and fight to be best at it.
8. The original 1990 NSX accepted the segment formula and, some say, improved it. But did not update and keep the car current. The Boxster/Cayman ultimately offered the same product for half the price. Even the 1990 car was excessively pricy.
9. The 2017 NSX and BMW i8 are cars for a segment that has not been born, does not exist and no one hopes for.

And where is the NSX Targa?, the Spider?. the Sunroof ?. the STORAGE??? cup holders? Glovebox? Screaming high RPM?
Did NSX benchmark the Alpha Romeo 4C and add 3 blow-dryers. Two cars that told the lusting buyers to suck-it-up and eat their spinach.
That told that to buyers who wanted peanut butter, lots of jelly and youthful noise. Both refuse-to-be-great. Walked right up to the line and refused to cross.

Corvette will hopefully study the electrification movement to see what works and how. Let Ferrari, Lambo, McLaren and the mega dollars wet their feet first.

The styling is like the wife dressed the husband so that the single girls wold not notice him.
____________________________

If NSX offered a 2018, 2900 lb, 550 HP ICE NSX, at Boxster/Corvette price$, then I would not be waiting for the C 8.

[Ssscooter66]

^^^^^^^^^^^^^^ LOL we posted at the same time. You are much more eloquent than I!!

Learned something new here again today . I had to look to see what '' eloquent" meant, definitely something I'm not ! Thanks, BusaDave ?

[JB]

Nsx....awd hybrid electric, rear mid engine price ranging from 150 to 200 grand...

looks like acura did its market research on the interweb where trolls open their mouths thping nonsense but rarely open their wallets...

nsx jumped to high price and left its core market consumer in the dust...

the economy is doing great for the past two years especially but the people dropping that kind coin on a acura just isnt in the volume acura expected..l

should have priced it closer to the 2lt c7 z06...and could have done without that hybrid ****...

as an option down the road maybe but launching at the price it did and the dealers loaded the nsx launch vehicles hard up to 200...

interested consumers went to more visceral brands...

ir mclaren 570s...did well this past year or so..while acura took a trip to the potty..

the performance of the two is close, the reliability and warranty of the acura should be miles improved over the mclaren...the acura should have beem the better daily too...

sure that chrome bar in the front grille was a loser but that was easily rectified eve after the sale..

the price was just too high

btw audi s R8 which originally was available in the 110 or 130 grand range ..i dont remember which...was the base msrp...is now so much highern pricing ...its dead in the water too..

the vehicle has no successor lined up....

price jumps matter...

you can price lead 5 or 10 percent tops....

you can offer expensive options...but the basic vehicle with popular options ie z51 or npp have to be conveniently available at reasonable pricing...

the viper launch was a great example of how to literally screw the pooch..

same for acura

[Mobius]

If NSX offered a 2018, 2900 lb, 550 HP ICE NSX, at Boxster/Corvette price$, then I would not be waiting for the C 8.

Very true.

I was a big fan of the original NSX, and if this latest NSX had aligned with your specs above, I would have given it a good long look as my 1st ME sports car.

Especially if they offered a convertible version.