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No The SUV In Background At CES Isn't A Corvette

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  • No The SUV In Background At CES Isn't A Corvette

    No, that mystery SUV in the background isn’t a Corvette

    Nathan Petroelje 4 hrs ago
    © Provided by Hagerty General MotorsNo, that mystery SUV in the background isn’t a Corvette© Provided by Hagerty General Motor

    Ten months after unveiling its ambitious flexible EV architecture, General Motors finally brought its impending tsunami of BEVs into sharper focus at the 2021 Consumer Electronics Show (CES). In the virtual keynote address, CEO Mary Barra offered a glimpse at The General’s headlong race into an EV future.

    One bit in particular lit up the internet—fast-forward to around the 20-minute mark and pay close attention.

    As Michael Simcoe, the vice president of global design, announces 30 new EVs due around the world in the next five years, he appears in front of a collection of shadowy vehicles. It’s easy to identify a few: The GMC Hummer EV sticks out like a sore thumb, and the Cadillac Lyriq is plainly visible. To the left of Simcoe, and just to the left of the Hummer, is a mysterious crossover-looking vehicle, whose headlights look eerily similar to those of the C8 Corvette. Naturally, folks took to their keyboards, proclaiming that GM had just tipped its hand.
    © Provided by Hagerty General Motors

    The sky is not falling. The silhouette in question is actually a Buick, according to what Simcoe says in the presentation. He’s in the midst of touting Buick’s momentum in China, the world’s largest EV market, when he references new Buicks built on the Ultium platform, gesturing over his right shoulder to the crossover with the Corvette-esque headlights.

    We’re well aware of the business case represented by slapping the crossed flags on a sport utility. We ran a story in print last year that said as much. However, we also laid out a convincing case for why this would be a bad move. GM certainly wouldn’t be the first to take an almost-sacred nameplate and, erm, reimagine it, but we shudder at a crossover future for the beloved Corvette.

    You can put those pitchforks down—there’s no Corvette SUV. At least, not yet.

    The post No, that mystery SUV in the background isn’t a Corvette appeared first on Hagerty Media.
    Rocket City Florida

  • #2
    Whew; no Corvette SUV yet.
    GBA Black; HTO Twilight/Tension interior; Z51 & Mag Ride; E60 lift; 5VM visible carbon fiber package; 5ZZ high wing; FA5 interior vis CF; ZZ3 engine appearance; 3LT; Q8T Spectra Gray Tridents; J6N Edge Red Calipers; SNG Edge Red Hashmarks; VQK Splash Guards; RCC Edge Red engine cover; VJR illuminated sill plates. Lifetime, annual contributors, and 23 year members of National Corvette Museum. Home is the beautiful Pacific Northwest.


    • #3
      The idea of stamping a historic, well worn, well respected and well known brand of “Corvette” onto the style of an SUV, simply is ridiculous. I know the FMC did the same with their “ Mustang” brand which is again, simply ridiculous.

      That being said, while it’s a clever marketing ploy to pull people in as potential new customers, as who hasn’t heard of the Corvette Brand, and what do most people think of when they hear “Corvette”, IMHO, they think of Sporty, Style & Speed. If GM ever markets the Corvette as an SUV option too, while it may draw in a new demographic, it may also possibly cheapen and perhaps even destroy the Corvette brand, for which GM has so patiently, studiously and cleverly fathered over the last several decades.
      07/01/20 Deposit @ VanBortels on 2021 C8 Coupe; 08/01/20 Prelim Order Status 1100; 01/21/21 Final Order Status 2000; 01/27/21 Status 3000; 2LT Coupe; GBA; DSZ; Q8Q; HTA; AQ9; E60; FE2; NPP; ERI


      • #4
        Fwiw i thought the green house was too upright and tall to be a corvette cuv.