I am at 2018 LA AutoMobility, and while the car reveals aren’t until tomorrow, there has been some extremely interesting technology discussed today. One of the ‘coolest’ IMO was a demonstration I did with Peter Freer, President of Freer Logic, and his Neurobiomonitor’s (“NBM”) headrest. I know it’s a mouthful, but here is a way simplified explanation: It looks like a regular automotive headrest, but has embedded in it a passive circuit board receiver that picks up brain waves without contacting the head. It works highly effectively with the head about 6 to 10 inches away from the headrest.
It provides real time brain data, that for example, can distinguish whether you are focused on the road, distracted by an incoming phone call, looking away from the road, getting drowsy, etc.
I sat down in the car seat and Peter turned on the read out so that it showed on a large monitor in front of me. The read out looks just like an EEG if you have seen one, reflecting the electrical activity of the brain (but again, it does it with nothing attached to the head).
Here is what came up on my read out:

It was (at least to me) astounding to be able to see in real time the changes in my brain waves as Peter asked me to do different things such as concentrate on the projected image of driving down a road, then reaching for my cell phone, jostled my arm (like would occur when driving over a bump) or even just talking to him while still attempting to focus on the road. He and his company is currently working with OEM and Tier 1 suppliers to determine fatigue, drowsiness, cognitive load, distraction, emotion, stress, and relaxation.
Stay tuned (and watch what you are thinking
).
It provides real time brain data, that for example, can distinguish whether you are focused on the road, distracted by an incoming phone call, looking away from the road, getting drowsy, etc.
I sat down in the car seat and Peter turned on the read out so that it showed on a large monitor in front of me. The read out looks just like an EEG if you have seen one, reflecting the electrical activity of the brain (but again, it does it with nothing attached to the head).
Here is what came up on my read out:
It was (at least to me) astounding to be able to see in real time the changes in my brain waves as Peter asked me to do different things such as concentrate on the projected image of driving down a road, then reaching for my cell phone, jostled my arm (like would occur when driving over a bump) or even just talking to him while still attempting to focus on the road. He and his company is currently working with OEM and Tier 1 suppliers to determine fatigue, drowsiness, cognitive load, distraction, emotion, stress, and relaxation.
Stay tuned (and watch what you are thinking


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